{"id":156941,"date":"2026-04-11T00:02:13","date_gmt":"2026-04-10T22:02:13","guid":{"rendered":"https:\/\/www.snek.se\/snek-trottnade-pa-dyra-kok-och-bestamde-sig-for-att-losa-problemet-far-in-sims-byggare-fran-pitea-som-delagare-2\/"},"modified":"2026-04-11T23:33:05","modified_gmt":"2026-04-11T21:33:05","slug":"snek-trottnade-pa-dyra-kok-och-bestamde-sig-for-att-losa-problemet-far-in-sims-byggare-fran-pitea-som-delagare-2","status":"publish","type":"post","link":"https:\/\/www.snek.se\/en\/snek-trottnade-pa-dyra-kok-och-bestamde-sig-for-att-losa-problemet-far-in-sims-byggare-fran-pitea-som-delagare-2\/","title":{"rendered":"Sn\u00eak tr\u00f6ttnade p\u00e5 dyra k\u00f6k och best\u00e4mde sig f\u00f6r att l\u00f6sa problemet \u2013 f\u00e5r in \u201cSims\u201d-byggare fr\u00e5n Pite\u00e5 som del\u00e4gare"},"content":{"rendered":"
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Sandrine Peraldi and Fredrik Karlsson Peraldi want to solve your kitchen dilemmas with technology and local production.<\/h4>\n

Svenska Sn\u00eak vill g\u00f6ra det betydligt enklare och billigare att bygga k\u00f6k med h\u00f6g kvalit\u00e9 i massivt tr\u00e4. Id\u00e9n till bolaget f\u00f6ddes n\u00e4r grundarna\u00a0Sandrine Peraldi\u00a0<\/span>och\u00a0Fredrik Karlsson Peraldi<\/span>\u00a0sj\u00e4lva k\u00e4nde frustration \u00f6ver att inte hitta det de sj\u00e4lva ville ha p\u00e5 marknaden. Vilket var kvalitetsk\u00f6k till rimliga priser (\u00e4ven om den h\u00e4r reportern utg\u00e5r ifr\u00e5n att de flesta \u00e5terf\u00f6rs\u00e4ljare av \u201ckvalitetsk\u00f6k\u201d anser att de h\u00e5ller rimliga priser).<\/p>\n

\u201cJag tror faktiskt att det \u00e4r n\u00e5got som m\u00e5nga ofta s\u00e4ger, att de inte hittade vad de ville ha. Det \u00e4r en story som man anv\u00e4nder. Men i v\u00e5rt fall var det verkligen s\u00e5\u201d, s\u00e4ger Sandrine Peraldi.<\/p>\n

Sandrine Peraldi \u00e4r fr\u00e5n Frankrike och tr\u00e4ffade Fredrik Karlsson Peraldi n\u00e4r de b\u00e5da arbetade i Kina. De har spenderat sitt liv p\u00e5 m\u00e4ngder av platser runtom i v\u00e4rlden, varth\u00e4n deras jobb tagit dem, d\u00e4r exempelvis London, Hongkong och Singapore varit anhalter p\u00e5 deras resa.<\/p>\n

\u201cHaving spent a lot of time in Asia has probably shaped the way we think. There are many affordable options and I don’t want to be backed into a corner by aggressive salespeople,\u201d says Sandrine Peraldi.<\/p>\n

Digital and local<\/h2>\n

What Sn\u00eak wants to do differently is to combine a proprietary technical platform that lets customers design their kitchens in 3D online, which are then sold directly to the customer without intermediaries. The kitchens themselves are produced in their own facility in T\u00f6refors in the municipality of Kalix \u2013 using wood from the northern parts of Sweden and Finland.<\/p>\n

\u201cVi har ett b\u00e4ttre verktyg f\u00f6r att designa k\u00f6ken \u00e4n vad andra har, vi har kollat p\u00e5 kundens k\u00f6presa och gjort allt vi kan f\u00f6r att underl\u00e4tta f\u00f6r dem. Kunden sparar pengar och samtidigt adderar vi ett v\u00e4rde i form av h\u00f6g kvalitet, individualisering av k\u00f6ken och m\u00f6jligheten att v\u00e4lja hur mycket de sj\u00e4lva vill g\u00f6ra, s\u00e5som m\u00e5lning och montering\u201d, s\u00e4ger Fredrik Karlsson Peraldi.<\/p>\n

Hur arbetar ni med h\u00e5llbarhet i bolaget?<\/span><\/p>\n

\u201cVi anv\u00e4nder endast furu fr\u00e5n norra Sverige och norra Finland. Vi anv\u00e4nder limfog som \u00e4r tillverkat med stort milj\u00f6ansvar och linolja tillverkad i Sverige. Det enda som inte \u00e4r tillverkat i Sverige \u00e4r en del av maskinerna som kommer fr\u00e5n kontakter vi har sedan v\u00e5r tid i Asien.\u201d<\/p>\n

\u201cVi har ocks\u00e5 tagit in konsulter som hj\u00e4lper oss att se \u00f6ver vad vi kan g\u00f6ra b\u00e4ttre, d\u00e4r vi framf\u00f6rallt ser \u00f6ver energianv\u00e4ndning och att minimera avfall och utsl\u00e4pp fr\u00e5n produktionen. Exempelvis s\u00e5 anv\u00e4nds spillmaterial fr\u00e5n tr\u00e4et n\u00e4r vi tillverkar k\u00f6ken som kan anv\u00e4ndas n\u00e4r vi packar k\u00f6ken eller i uppv\u00e4rmning av fabriken.\u201d<\/p>\n

Bringing in new owners<\/h2>\n

F\u00f6r att skala upp satsningen har Sn\u00eak nu tagit in nya del\u00e4gare i form av Lundqvist Boisvaru, med\u00a0Samuel<\/span>\u00a0Holmstr\u00f6m<\/span>\u00a0och\u00a0Jens<\/span>\u00a0Lundqvist<\/span>\u00a0vid rodret, liksom Sn\u00eaks nuvarande ordf\u00f6rande\u00a0Anton<\/span>\u00a0Norberg<\/span>, som \u00e4ven \u00e4r del\u00e4gare i Yours kommunikationsbyr\u00e5, och som \u00f6kar sitt innehav.<\/p>\n

\u201cVi \u00e4r oerh\u00f6rt imponerade \u00f6ver vad Sn\u00eak \u00e5stadkommit p\u00e5 s\u00e5 kort tid. Vi ser stor potential i bolaget och goda m\u00f6jligheter att utvecklas vidare tillsammans. B\u00e5de aff\u00e4rsm\u00e4ssigt och kring utvecklingen av v\u00e5ra digitala verktyg. Sn\u00eaks erbjudande passar v\u00e4l \u00e4ven f\u00f6r v\u00e5ra kunder, s\u00e4ger Jens Lundqvist som \u00e4r vice vd och utvecklingsansvarig p\u00e5 Lundqvist.<\/p>\n

Lundqvist Boisvaru kanske l\u00e5ter som ett gammalt och odigitalt bolag. Men skenet bedrar,\u00a0vilket Breakit tidigare har uppm\u00e4rksammat<\/a>. Pite\u00e5f\u00f6retaget har f\u00f6rvisso 80 \u00e5r p\u00e5 nacken, men har idag en verksamhet som l\u00e5ter kunderna rita sina husmodeller i ett webbaserat ritverktyg i 3D. De j\u00e4mf\u00f6r sj\u00e4lva med att det ska vara ungef\u00e4r lika enkelt som att bygga hus i spelet Sims (en oerh\u00f6rt popul\u00e4rt spelserie, ni f\u00e5r googla) och omsatte 104 miljoner kronor under 2020.<\/p>\n

For the founding duo, it was not primarily the money that attracted them when the company needed to raise funds, but rather the knowledge and the contacts. The founders do not wish to reveal exactly how much money they have raised, other than that it is in the millions.<\/p>\n

\u201cVi vill fortfarande s\u00e4kerst\u00e4lla att vi har ett familjef\u00f6retag och har beh\u00e5llit 80 procent av bolaget inom familjen. F\u00f6r oss handlade det mer om att hitta perfekta investerare och d\u00e4r vad Lundqvist den b\u00e4sta partner vi kunde f\u00e5, vi kompletterar varandra v\u00e4ldigt bra\u201d, s\u00e4ger Fredrik Karlsson Peraldi.<\/p>\n

Aiming high<\/h2>\n

However, the company will continue to scale up capacity going forward, with the goal of reaching a turnover of 100 million within five years \u2013 this round will take them one step closer, the co-founder continues.<\/p>\n

\u201cV\u00e5r anl\u00e4ggning klarar idag fyra k\u00f6k per vecka i produktion, det \u00e4r kapaciteten vi har. Men f\u00f6r att n\u00e5 v\u00e5ra m\u00e5l beh\u00f6ver vi snart b\u00f6rja prospektera en andra produktionslinje med m\u00e5let att ha den ig\u00e5ng till 2022\/2023. D\u00e4r finns det tv\u00e5 alternativ, antingen bygger vi n\u00e5got eget och finansierar sj\u00e4lva, eller s\u00e5 tar vi in ytterligare finansiering f\u00f6r att f\u00f6rv\u00e4rva n\u00e5got. Fast det ena utesluter inte det andra.\u201d<\/p>\n

This year Sn\u00eak, which was founded in 2019, expects a turnover of approximately 10 million kronor and next year they are aiming for 20 million.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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